91桃色破解版

Audience

Who's reading, and what are they asking? 

You should always write to a specific audience and with their needs and interests in mind.
Understanding our audiences and their needs is critical to deciding what to write, how much to write and how to write it.

Our website will only be successful if our audiences can:

• Find what they鈥檙e looking for
• Understand what they find
• Act on that understanding
• Do all of the above within the time and effort that they鈥檙e willing to spend on our website

Before you or anyone on the team creates or changes content on hope.edu, ask:

"What audience need does this meet?" 

Our website is not about us. Just because we have something to say 鈥� even if we think it鈥檚 really important 鈥� doesn鈥檛 mean it should be published. Content worth creating will be:

• Relevant
• Interesting and/or
• Useful to at least one of our audiences

If your audience isn鈥檛 looking for or interested in what you鈥檙e planning to write, write it differently or don鈥檛 write it at all. 

• << Strategy: Attributes & Messaging
• Strategy: Objective >>